Launching Your Video Marketing Channel in 2012

Branding your company and products via Internet videos can build customer loyalty and win you new customers in 2012. Video marketing isn’t a new phenomenon; statistically, video marketing has been proven to increase conversions when used as a marketing tool on sales pages. But today I’d like to explore video as a branding tool you can use to increase your presence within your niche community.

The Internet tracking firm comScore tracks information on video usage. In November 2011, comScore reported that 183 million users watched 40 billion videos, or approximately 20 hours of web video. (For comparison, in April of 2011, comScore reported that 172 million Americans watched an average of 14 hours of video.) It’s easy to watch videos on YouTube and a plethora of other video sites and then embed them on your website, share them on Facebook, or link to them via a number of other social media sites. With this ability to go “viral,” it’s clear that video is a force to be reckoned with. The question is, how can Internet marketers use video to their greatest advantage?

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Updated Google Search Algorithm Focuses on Website Content

On November 3rd, 2011, Google announced that they will be placing more weight on “the most up-to-date” content. The opening paragraph of Google’s blog post, written by Google’s Fellow, Amit Singhal, says it all:

“Search results, like warm cookies right out of the oven, or cool refreshing fruit on a hot summer’s day, are best when they’re fresh….”
(Quoted from http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html)

We’ve known that Google likes fresh content for a long time, but this announcement gives us a clearer picture of what Google is defining as fresh content, and more importantly, what types of sites need to stay updated to achieve maximum search engine rankings and results.

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7 Ways To Improve Your Email Marketing Results

Starting and growing a responsive subscriber list within your niche can be very lucrative for your online business. The keyword though is responsive. A list of one million subscribers could be less valuable (in terms of revenue) than a list of 1,000 subscribers. Why? Because the larger list could be highly unresponsive while the smaller one could be highly responsive.

Maximizing the responsiveness of your email list requires that you cultivate a strong relationship with your subscribers. This is an ongoing effort and can be done via a multitude of specific techniques. All of these techniques, however, essentially boil down to giving good content to your list – in other words, providing value.

If you haven’t yet built a solid relationship with your list through providing value, then that should be your first step. And as you’re doing that you’ll want to focus on the additional techniques I’ll be talking about in this blog post, all of which should help improve your email marketing campaigns.

Let’s dive in!

The key question we’ll be asking today is: How do I get the maximum number of subscribers on my list to open and read my email? In other words, how to I maximize my response rate?

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11 Reasons Why Facts Tell and Stories Sell

Niche marketing success boils down to two fundamentals — traffic and conversion.

You need to get targeted visitors to your website, through sound search engine optimization and other techniques.

And you need to be able to convert those visitors to customers through strong sales copy that gives people compelling reasons to buy.

One of the most powerful weapons in your copywriting arsenal is STORY…

You should be telling stories that share your personal experience with the products you are promoting… stories that demonstrate how existing customers benefited from what you are offering prospective ones… stories that help your prospects to get to know you and trust you… even imaginary tales that help them to visualize what their lives will be like after buying what you’re selling or promoting.

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“Off-Site SEO Secrets” – Interview with Matt Carter

I recently conducted a fascinating interview with SEO expert, Matt Carter, which I’ve posted below.  I have known Matt for several years and I’ve been continuously impressed with what he brings to the world of Internet marketing.

Matt is what you call a “Super Affiliate,” which basically means that he earns a very nice living as an affiliate marketer.  He specializes in building niche sites and turning them into 5-figure per month earners within a few months.  I’ve seen several of his sites and I’ve been able to see how he does it.  He knows his stuff.  Matt is also a high-level SEO specialist.  He’s one of the rare few who stays on the cutting-edge of SEO (which means he knows pretty much everything that is going on in the search engine world before everyone else does).  I have learned a lot from Matt over the years and I’m sure you will too.  A good place to start is with the interview below.

Matt and I recently sat down for a full hour to discuss search engine optimization.  As you may know, there are 2 sides of the SEO “coin” — on site SEO and off site SEO.  On site SEO refers to meta tags, keyword density, internal linking, etc – basically any changes you make to your website for the purposes of obtaining high rankings in the search engines.
Off site SEO refers primarily to link building – the process of acquiring links that point back to your web pages.  This area of SEO seems to pose the greatest challenge for Internet marketers, so we decided to make this the focus of our interview.

On the call, Matt provides an in-depth tutorial on how to conduct a proper link building campaign, covering all of the key aspects of off-site SEO, including:

• Anchor Text
• Deep Linking
• PageRank
• Link Relevance
• No Follow
• Link Velocity
• IP Diversity
• Google Shuffle
• Indexing

He also shares some of his most powerful link building strategies, which you can put into action right away to improve your rankings quickly.

I know you’ll enjoy this interview.  Simply press the play button to listen:

Download the MP3 [60 minutes - 40 MB)

Download the Interview Transcript [17 pages - 0.3 MB]

Enjoy, and talk to you soon,

Adam Short